Be the beauty influencer that your followers deserve.

While working as the Manager of Product Development & Regulatory for a global beauty subscription startup, it became very clear to me that small-to-medium sized beauty brands needed help. Shift Beauty Consulting was created because these brands didn’t have the bandwidth (or budget!) to staff a full-time regulatory team, but still needed affordable and sound counsel.

Many brands had nowhere to go for the help they needed. Only two years into owning my consulting firm, I’ve been able to help over 150 beauty brands develop products consciously. More importantly, they are now able to make the right claims in order to gain consumer trust.

Likewise, with the influencer impact on the rise, I’ve seen the same trend – a need for clear and concise information. This allows you to provide your followers with accurate and trustworthy content. As an influencer, you are your own brand. Moreover, it is crucial that you’re knowledgeable about the information you’re presenting.

People are becoming more and more interested in the subject matter. As an influencer you should feel empowered by the content you’re putting out. Get ahead of the trend by knowing what you’re talking about, and discuss the products and ingredients you love with confidence!